Skip Navigation

Our Marketing Approach

Some teams are happy wandering the foothills, snapping Instagram-worthy pictures of the mountain from below. But you? You’re built for the summit. And at Climb, we’ll make sure you get there. 

For us, marketing is an all-in, high-stakes ascent that powers sales at every step. We’ll meet you at basecamp, rig the ropes, and guide you every step to the summit. From campaigns and events to content and design that cuts through the avalanche of noise, everything we do is geared toward one goal: driving sales.  

Think of us as your full-service expedition team. We’re data-backed, partner-powered, and community-driven—this is #TheClimbWay.

We’re not an agency or an outsourced function. We’re right there on the mountainside with you, planting your flag on the summit. Your growth is our goal. Your wins are our wins. 

Let’s Climb Together – Talk to us About Your Marketing Needs Now

We Offer a (Mountain) Range of Services

Scaling the IT channel isn’t a solo climb. We’re your expert guides, your route planners, and the rope team that gets you to the top. 

Mapping the Route: Data-Driven Marketing 

Guesswork on the mountain is dangerous—just like marketing without data. 

By analysing market trends, customer behaviors, and partner engagement patterns, we create campaigns that generate leads and drive long-term business growth.

Our data-led approach predicts the terrain ahead, guiding vendors and resellers towards the right audience with the right message at the right time. 

Speak to the experts now

Featured in:

Shouting from the Summit: Content and PR That Builds Authority 

Marketing is about being trusted as well as being seen.

Our content and PR turn industry voices into thought leaders. We craft insightful, engaging, and strategically positioned storytelling that starts conversations and builds brand credibility. 

Our SEO-driven strategies ensure your brand is discoverable and trusted. Unlike automated content, our approach is tailored, human, and impactful.

Get in touch with our PR & Content Team

Planting Your Flag: Design That Owns the Space 

You’re facing an avalanche of competition. That’s why when you reach the summit, you want your flag to stand out. 

Our in-house creative team designs bold, visually striking branding that cuts through the noise, captures attention, and tells your story—whether through eye-catching campaign visuals or videos that stop the scroll. 

Peak Performance Digital Campaigns 

In a crowded marketplace, differentiation is everything.

Our digital campaigns combine hyper-targeted messaging, high-impact content, and a results-driven approach that guides audiences straight to you. 

We track, optimise, and adjust our strategy, so every step takes you higher.

Social Media & Paid Advertising

Email Marketing

SEO & Web Strategy

Events That Power Your Ascent 

Marketing isn’t just digital, and at Climb we understand that.

Our events bring vendors and resellers together through a mix of innovative formats—from roundtables to large-scale industry summits—designed to build relationships, share insights, and create real business opportunities. 

Our Climb events provide the latest updates from leading vendors and offer educational insights into the IT channel’s latest trends.

Talk to us about our Events Schedule for 2025

One Rope, One Mission: Sales and Marketing Aligned 

A climber without a rope team is taking a risk. A sales team without marketing? The same. 

We ensure that every campaign, every asset, and every event is designed with one goal: sales success. 

Because in the channel, just like in mountaineering, the strongest teams reach the summit first. 

Meet Your Expedition Team for Channel Marketing Success 

Behind every great climb is a team that makes it possible. Meet the strategists, creatives, and data-driven experts who get you to the top. 

Warning: Side effects of working with us may include extreme altitude gains. 

Kim Stevens

Chief Marketing Officer

Roberta McCrossan

Marketing Director, EMEA

Selina Wilson

Marketing Manager, EMEA

Naomi Byrne

Marketing Coordinator, EMEA

Laura Byrne

Channel Marketing Manager, Ireland

James Roberts

Head of Marketing Projects

Clodagh Doyle

Digital Marketing Manager

Jason Stanley

Senior Graphic Designer

Emily Dinsmore

Content & Digital Specialist

Dawn Dennis

Channel Marketing Manager, UK

Kyle King

Channel Marketing Executive, UK

Our Marketing In Action

Climb’s Golden Ticket Giveaway

  • Vendors sponsor a themed online quiz featuring their solutions. 
  • Partners receive Climb-branded chocolate bars—and some hold golden tickets. 
  • Golden ticket winners claim amazing prizes. 

The Vendor Den

  • Lightning-fast vendor pitches. 
  • Interactive Q&A with our panel of channel partner ‘dragons’. 
  • Speed-dating-style networking to dig deeper into the solutions. 

Climb Compliance Cafe

  • Informative yet fun social and email content. 
  • Vendor collaboration to align solutions with compliance needs. 
  • Interactive quiz element and price incentives to boost engagement. 

Be DORA Ready with Climb

  • The Climb DORA Checklist: a straightforward, no-nonsense guide to spotting compliance gaps. 
  • Strategic messaging, so partners could communicate DORA’s impact effectively. 
  • A direct line to our sales team—offering partners tailored support to help their customers close compliance gaps with the right solutions.