If you’re thinking of becoming a Citrix Partner or are already one, you want to make sure you are maximising on your incentive revenue and making the most money on every deal you work on.  How do you do this? Citrix’s SPARK and DRIVE incentives are a great place to start! 

What are SPARK and DRIVE incentives?

Citrix SPARK and DRIVE DRIVE are designed to optimise overall Partner experience and reward organisations that partner for success with Citrix:

  • SPARK: Front-end discount for prospecting and identifying an opportunity
  • DRIVE: Back-end rebate for providing value-added selling activities, that lead to a sale, as either the fulfilling or non-fulfilling partner

Whether you’re a Silver, Gold, Platinum or Platinum Plus Partner, we’ve come up with nine tips to help you maximise your margin opportunity by leveraging SPARK and DRIVE. We are also offering a FREE 1hour Citrix Profitability Workshop to talk you through how to achieve this.

6 questions you should be asking your Citrix Distributor

Nine Tips to Maximise Your Citrix Incentive Revenue

  1. Register Early and Protect Your Opportunity – Earn up to 16%* margin with SPARK’s upfront additional discount by registering your opportunity early, opportunities not already in the Citrix pipeline qualify and there are no upfront certification requirements. If you need to learn how to quickly register an opportunity with Citrix then reach out to DataSolutions for our step-by-step guide.
  2.  Transition and Trade Up your customers to Cloud – Help your customers leverage their historical investments in Citrix Licensing and move to a Citrix Cloud Service. The Citrix Partner Accelerator rewards Partners with up to 16% additional discount for trading their licenses to Cloud.
  3.  Know your Promotions – Citrix is offering up to an additional 8% incentive under two promotions until the end of the year; ‘AMP the channel’ and ‘Finish Strong’ can significantly increase your margin opportunity.
  4. Focus on RunRate – To stimulate growth in Mid-Market and Small and Medium Business, and accelerate their shift to Cloud, partners that reach their quarterly target can earn an additional rebate of 8% on all new Cloud eligible run rate bookings.
  5. Attach Networking to the Sale – earn up to 16% SPARK and 16% DRIVE by selling Citrix SD-WAN into your customers.
  6. Maximise  your use of demo/use licenses which are a great way to sell products and also count towards your value selling activity for your DRIVE rebates.  
  7. Make sure you’re properly certified to be able to get the maximum incentives available. To be eligible for DRIVE you must be certified in the product. DataSolutions can analyse your current certifications, identify any gaps and provide a training plan to get you certified quickly so you can avail of all DRIVE Rebates.  
  8. Gain significant advantages by upgrading your membership level – Did you know that as a Platinum Plus Partner you get access to an exclusive badge and will also be listed as Platinum Plus on Citrix Partner Locator? Platinum Plus Partners are listed first among CSAs, followed by Platinum, Gold, Silver.
  9.  Accelerate your customers cloud adoption – Gold Specialised and Platinum Partners can earn additional rebates on the deal for accelerating the customers adoption and usage of cloud licenses after the sale.

Learn more about the Citrix Profitability Workshop

Don’t forgot if you’re a qualified Partner you’re also eligible for SDF (Strategic Development Funding) from Citrix, which is a great opportunity for you to build brand awareness and sales! A win-win all round!

For a more detailed analysis of exactly how your organisation can maximise its Citrix revenue and margin, sign up for the Free DataSolutions’ Citrix Profitability Workshop. By analysing certifications and incentives, and cross referencing against sales figures during the workshop we’ll quickly evaluate your Citrix business to ensure you optimise your revenue from every deal. At the end of the workshop, you’ll receive a full Citrix Profitability report for your business detailing an analysis, roadmap and action plan to increasing your Citrix revenues.