TechSmith have recently released the latest editions for 2025 for Snagit and Camtasia, opening up new opportunities for our partners with their customers. All you need to know about the latest features and opportunities are below.

NEW subscription model – What you need to know

The biggest change for 2025 is the switch to a subscription model for Camtasia and Snagit, effective from 12th February 2025.

  • Customers with licenses under active maintenance will be transitioned to subscription at release at no additional cost.
  • Renewal costs will remain significantly lower than the full subscription price for the next five years.
  • Customers will have access to previously purchased legacy versions and support per their support policies.
  • Non-web subscription offerings are not cloud based and will remain key-based. This means companies will have complete control over the rollout of new features and versions at their organisation.
  • Site license customers are already on a subscription model and will continue to have access to the latest features as long as their agreement is active.

New Camtasia 2025 features:

  • Cursor movements look cinematic with new effects – Add motion blur, dynamic movement and elevation for more clear and engaging screen recordings.
  • Eliminate distractions with AI background noise removal – Filter out distractions like fans, chatter and clicks, keeping focus on your voice.
  • Live camera preview during recording – See your camera feed in a picture-in-picture window while recording, providing flexibility to move and adjust later without permanently burning it into the recording.
  • Editing and adjustments to dynamic captions – Expended editing for dynamic captions including the addition and removal of words and spaces.

New Snagit 2025 features:

  • Instantly turn clicks into step-by-step guides – Automatically turn clicks into step-by-step guides, making process documentation faster and easier than ever.
  • Instantly redact sensitive information from screenshots – Automatically detects and removes sensitive information from screenshots, saving time and ensuring privacy.
  • Record clearer audio with background noise removal – Filter out hums, chatter and other distractions in real-time, so recordings stay crisp and clear.
  • Customise your camera video with virtual backgrounds – Blur and replace your background while recording, so you can keep the focus on you – not what’s behind you.
  • Effortlessly remove backgrounds & create perfect cutouts – Creating clean, transparent cutouts. Perfect for professional headshots, isolating objects or seamlessly integrating images into new designs and layouts – no complex editing required.

Upsell opportunities with TechSmith

Don’t forget! You can maximise your Snagit and Camtasia sales today by upselling these add-on products! Discover these add on tools, based on a yearly subscription fee:

  • Audiate (interface is in English): AI script generation, text-to-speech, and text-based video editing (subscription starting at $199/year USD)
  • Screencast (interface is in English): Cloud-based video sharing and feedback (subscription starting at $99.99/year USD)
  • Assets for Snagit: Royalty-free images and templates  (subscription starting at $49.99/year USD)
  • Assets for Camtasia: Video and motion graphics resources (subscription starting at $199.99/year USD)

For more information on the 2025 update, sales materials, resources available or the new subscription model, get in touch with our dedicated Vendor Manager, Andrew Snell on +44 (0) 1364 655 216 or asnell@climbcs.co.uk.