Your business deserves the best distribution partner. You know it, and so do we. That’s why we want to take a moment to share what this year means for Climb—and by extension, for you. 

We know that being your trusted distributor means more than delivering the right solutions—although that’s important, and we do that well. But being your distributor also means finding new opportunities, driving real results, and always being a partner that you can rely on. 

You may remember our global rebrand last year when we unveiled our core values—putting people and partners first, innovating fearlessly, and delivering excellence with speed. These principles are the foundation of everything we do. And this year, we’re turning that foundation into action with the launch of #TheClimbWay. 

So, what is #TheClimbWay?

It’s how we deliver value, insight, and thought leadership to you. It’s about sharing not just the what but the why behind our approach. It’s about being the kind of distributor that you can count on—for tangible, measurable support that aligns with your goals and gets your business results. 

Let’s look at what #TheClimbWay in action looks like in 2025. 

We’ve put together a stellar line up of events and new initiatives this year, and it’s all designed with you in mind. Our events, as always, are an opportunity to learn more about the trends, challenges, and opportunities you see every day. Whether that’s adapting to new technologies or staying ahead of compliance requirements, we like to think we have it covered. We believe in having some fun while we’re at it—which is guaranteed when you attend a Climb event. 

This year is all about Climb at its most focused, innovative, and partner driven. We’ve taken everything we stand for—speed, precision, innovation, putting partners first—and dialled it up.  

Take compliance, for example. From DORA to the EU AI Act (you can read a brilliant blog by Martin Bichler, Climb’s DACH Country Manager, breaking down everything you need to know about the EU AI Act here), we know that the regulatory landscape is becoming more demanding with every year. We’re here to simplify it for you, whether that’s through publishing practical compliance checklists and expert-led content or connecting you with the right solutions to address specific compliance needs. 

This year, we’re also renewing our commitment to being your data-driven distributor—delivering insights and solutions that empower you to make informed business decisions.   

How we’re supporting you in 2025 

We’ve made some big changes internally to ensure we’re delivering the best possible support to you. We’ve restructured our internal sales teams to work even more closely with you, aligning our expertise and resources to meet your needs in 2025. 

We’ve also reorganised the business into six new solution areas: Artificial Intelligence, Data Management, Security and Connectivity, Software and App Lifecycle, Storage and HCI, and Virtualisation and Cloud. This new structure is designed to simplify how we work together, reflects the evolving needs of the channel, and makes it easier for you to access the technologies and services that matter most. 

Leading the way with Artificial Intelligence

As a distributor of AI-first solutions, we’re here to help you leverage AI to drive real-world outcomes—whether that’s automating workflows, strengthening cybersecurity, or simplifying compliance reporting. Climb is your partner in delivering AI-driven success. 

Look at our AI Academy—launched last year in Germany and coming to the U.K. and Ireland in 2025. By taking part in this six-part training course, you’ll gain the knowledge to use AI ethically, effectively, and in full compliance with industry standards. Register your interest now to be the first to hear about when our UK&I AI Academy launches. 

We’re hosting our first Climb EMEA SKO!

When our team comes together at our EMEA Sales Kickoff (SKO) this February, it’s with one purpose: to refine how we deliver exceptional service to you. That means: 

• Tailoring solutions to meet the unique needs of your business and your customers. 

• Stronger relationships with you and your business 

• Opening doors to new markets and untapped opportunities within the channel. 

• Accelerating speed to market, so the right technologies reach the right people at the right time. 

#TheClimbWay isn’t about doing things the way they’ve always been done. It’s about constantly evolving to meet your and your customers’ needs. From our Partner Summits in London and Dublin (I’m looking forward to seeing you there this spring) to virtual sessions like our Vendor Den, every initiative is designed so that you can grow, compete, and win.  

Ultimately, everything that we do comes back to our values. They’re why our people show up every day, doing their best work and delivering meaningful results. And no matter how successful Climb becomes, no matter how big the business grows, those foundational values will never change. 

It’s all about our people—our partners, our vendors, and our team. It’s about growth, uncovering the best technologies, the technologies that nobody else is talking about. And it’s about delivering those solutions to you with the kind of speed and precision that keeps you ahead of the curve.  

So, get involved. Join us at an event, immerse yourself in the content we’re sharing, sign up to our AI Academy, or simply have a conversation with one of our team members. This is going to be a big year—not just for Climb, but for you and your customers—and we can’t wait to make it extraordinary.

That’s our commitment to you. That’s #TheClimbWay.